Make the phone experience fast
- Keep the first screen light: one clear offer, one button.
- Compress images and avoid heavy sliders and pop-ups.
- Make the checkout short: phone number first, address autofill, one-tap UPI.
Prepaid versus cash on delivery
Cash on delivery lifts conversions but brings returns, refusals and cash-collection delays. A small prepaid discount, a free gift or faster dispatch often shifts customers to pay online. Test offers one at a time and watch the return rate as well as the sale rate.
| Option | Good | Watch out for |
|---|---|---|
| Prepaid | Fewer returns, faster cash | Some customers hesitate to pay first |
| COD | Higher trust for new brands | Refusals, return shipping, delayed remittance |
| Mixed with prepaid offer | Best of both | Needs clear messaging |
Use WhatsApp for updates
Order confirmation, dispatch and delivery messages reduce 'where is my order' queries. Use official WhatsApp templates and ask for opt-in at checkout.
Build repeat orders in
- Reorder reminders based on how long a pack lasts.
- Reviews and photos on product pages.
- A simple customer list you can message with offers, with consent.
Connect your tools
Payment gateways such as Razorpay and PayU, courier APIs, stock and accounting tools should talk to each other so your team does not copy orders between screens. This is the kind of integration work we do regularly.
Claims on product pages matter. For wellness and cosmetics products, keep claims accurate and avoid promises you cannot support.
Need help with this? Talk to the Growable team about your project. Contact us or message us on WhatsApp.
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