Accounts and number
- Do you have a verified Meta Business account?
- Is the phone number you plan to use free of an active WhatsApp or WhatsApp Business app registration, or are you ready to migrate it?
- Does your business name match your public website and documents?
- Do you know who will be the admin on the account?
Messaging plan
- Which messages will you send: updates, reminders, support, marketing?
- Are your message templates written and approved by Meta?
- Do you know the difference between service and template conversations and how they are priced?
- Who answers customer replies, and during which hours?
Consent and compliance
- Do customers explicitly opt in before you message them?
- Can customers opt out easily?
- Is your privacy policy linked and accurate?
- Do you avoid messaging people who have not agreed to hear from you?
Systems and integration
- Which system triggers messages: ERP, CRM, billing, website?
- Do you need a shared inbox for your team?
- Do you need chatbots or automation for common questions?
- How will you track delivery, replies and results?
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